Successful Press Launch

(01.10.08) In an unprecedented change from a traditional US based launch, the Harley-Davidson Motor Company decided to hold its worldwide press launch of the all new XR1200™ in Valencia, Spain. Harley-Davidson Europe chose the contemporary and stylish hemispheric building (designed by Santiago Calatrava) as an appropriate setting for their revolutionary XR1200™, which has been specifically designed with European riders in mind.

The success of the fully-developed motorcycle was put to the test in the hands of over 90 European expert journalists at the official press launch event based in Valencia Spain earlier this month.  Once again, the reaction was extremely positive, underlining Harley-Davidson’s confidence that XR1200™ will be a hit in the European markets as soon as production motorcycles begin to arrive in Europe towards the end of May this year.  Initial production will be reserved to fulfill existing future customer orders and to provide each authorised Harley-Davidson® dealer with a demonstration motorcycle to enable prospective customers to try the XR1200™ for themselves.

The Hemispheric building in chic downtown Valencia provided the perfect evening atmosphere for the actual launch. The next day, the journalists were able to revel in the bike’s superior handling and performance on the challenging mountainous roads around Valencia where the twisting, sweeping bend corners suited the XR1200’s™ perfectly.

Several Hundred Future Orders

To date, approximately 600 future retail orders have been placed across Europe by enthusiastic customers who can’t wait to take delivery of their own Harley-Davidson® XR1200™.  Their patience will soon be rewarded.

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